When your world is turned upside down, whether you’ve lost your job or the economy has sunk, it’s thought that you turn to familiar “comfort foods,” such as cupcakes, sundaes, grandma’s chocolate chip cookies and even potato chips (among other make-my-tummy-oh-so-happy treats). It makes sense, right? We all want to feel comforted during rocky times.
According to a new study published in the Journal of Consumer Research, it’s quite the contrary.
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